Aruba Tourism Authority introduces its marketing strategy for Aruba for 2025

This presentation, given by ATA, in collaboration with Deep Focus Agency and Zeno Group, introduced the marketing strategy for branding and communication for the coming year.

The marketing campaign The Aruba Effect was launched in 2022. It focuses on making guests feel joy and happiness when they think of and visit Aruba. Now is the time to continue evolving the marketing strategy. Next year, the new campaign will go even further.

The slogan FEEL IT, WANT IT, GET IT, PROTECT IT was emphasized everywhere during the presentation.

This message focuses on sustainable tourism, stressing that our visitors should take responsibility for caring for and respecting Aruba's environment as they care for their home and country.

Several important points were highlighted in the presentation, recognizing again that Aruba's best asset is its friendly and cordial people.

Some of the new strategies are:

• Refresh “The Aruba Promise”;
• Show the natural beauty of Aruba via visuals and micro and macro images;
• Emphasize "Masha Danki Culture" as one of Aruba's best assets, highlighting Aruban hospitality;
• Show the recent Paradise on Tap campaign, which has received worldwide recognition that focuses on Aruba's water, recognizing that it is one of the best in the world.