ATA shares results for February 2025.
ORANJESTAD— The Aruba Tourism Authority (ATA) is implementing a strategic transition to a destination management model that prioritizes sustainability and balance, valuing the visitor experience and the welfare of our locals.
ATA established eight (8) key focus points for 2025 to help mitigate over-tourism and promote regenerative tourism. These efforts will focus on stabilizing the number of visitors arriving in Aruba while implementing a replacement strategy prioritizing regenerative tourism and sustainable development. It includes transforming traditional tourism into one that adopts practices to protect the ecosystem, restore the environment, and invest in infrastructure that supports responsible tourism. Key priorities include strengthening local communication and guest interaction, actively involving the local community to encourage participation through education and promoting the development of niche tourism.
Statistics
Demand also indicates that airlines will continue to expand capacity, enabling us to capture this demand. In February 2025, Aruba received 115,560 stayover guests, representing a 5.4% decrease compared to February 2024, with 122,149 stayover guests.
Markets and accommodation categories
In February 2025, 81.4% of Aruba's total stayover guests visited from North America, 4.5% from Europe, 12.3% from Latin America, and 1.8% from other parts of the world. In February 2025, 27.3% of guests stayed in European Plan hotels, 13.7% in all-inclusive hotels, 21.8% in timeshares, and 37.1% in other types of accommodation, including short-term vacation rentals (STVR).
Short-Term Vacation Rentals
ATA has access to a platform that tracks the number of houses, apartments, and villas used as vacation rentals and the average nightly price, occupancy, and estimated revenue generated. In 2024, through a study, ATA updated the inventory of existing condominiums and those currently under development and a list of non-hotel accommodations available for short-term tourists in Aruba. Comparing February 2025 to February 2024, the average occupancy of these accommodations increased by 2%, from an average of 74% in February 2024 to an average of 76% in February 2025. In terms of revenue, comparing February 2024 to February 2025 shows a 29% growth in earnings.
Short-term Vacation Rentals | ||||||
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | |
| Occupancy | 58.57% | 48.43% | 65.96% | 67.16% | 73.90% | 75.96% |
| Revenue | 9,024,284 | 8,194,751 | 13,756,573 | 18,919,142 | 22,017,453 | 28,499,004 |
| ADR | 209 | 222 | 230 | 262 | 284 | 342 |
2025 (Year to Date)
Up to February 2025, Aruba received a total of 240,347 stayover guests, representing a 16.4% growth compared to February 2024, with 241,343 stayover guests. Regarding market leaders, up to February 2025, 79.6% of the guests were from North America, 4.5% from Europe, 13.9% from Latin America, and 2% from other parts of the world. Visit www.ata.aw every month for ATA’s ‘Statistical Monthly Report.