Aruba Tourism Authority stood out with successful attendance at Seatrade Cruise Global 2025.
The 40th anniversary of the world's largest cruise industry convention, Seatrade Cruise Global 2025, was attended by the Aruba Tourism Authority (A.T.A.).
Thousands of executives and professionals worldwide attend this event in Miami for Seatrade Cruise Global yearly.
Seatrade Cruise Global once again demonstrated that it is a crucial forum for Aruba to maintain contacts, share information, and promote its special offers.
Aruba participated in a lively booth with our islands of Curaçao and Bonaire, reinforcing the importance of regional cooperation. The cruise lines continue to show interest in combining the three islands in their itineraries because of the high and consistent level of satisfaction and guests who continue to visit the island, both on land and at sea.
A.T.A., and its strategic partner, Aruba Ports Authority (APA), attended the meetings in close cooperation. Several local tour operators were also present, including De Palm Tours, Fofoti Tours & Transfers, Pelican Adventures, and Kukoo Kunuku, who had fruitful meetings with cruise executives.
In addition to the meetings, the Aruban delegation participated in crucial sessions, including the General Industry Update, which provided vital information on the state of the cruise industry, both now and in the future. A constant theme during Seatrade was sustainability, which fits perfectly with Aruba's direction. Part of this includes promotional materials and gifts that are fully sustainable, a choice that reflects our island's environmental values. With the upcoming requirements for GSTC (Global Sustainable Tourism Council) certification, many local partners have already taken proactive steps toward more sustainable operations, an effort supported by A.T.A. ATA provides local partners with several training opportunities throughout the year, including a program devoted to sustainability and the creation of sustainable activities for cruise passengers.
Highlights included meetings with high-end cruise lines like Four Seasons Yachts, which will shortly include Aruba in its itinerary. Four Seasons Yachts is known for redefining luxury on the water, offering an ultra-exclusive experience with escorted voyages, impeccable design, and global service. Aruba's participation demonstrates our commitment to quality and underscores our island's appeal to the elite traveler market.
ABC Islands' booth at Seatrade Cruise Global 2025 was well attended and attracted several key partners, cruise executives, captains, and international media. The alliance between Aruba, Bonaire, and Curaçao is more essential than ever, and the joint presence sends an important message of unity.